elkian:

halcyonether:

aggressionbread:

hey so the other day i saw some nail polish that said “formaldehyde free”, and, like, just let me take a second to say that i didn’t know some nail polish had formaldehyde? 

but the point of this post is that it gave me an absolutely great idea to add “___ free” on products that have never conceivably contained that thing in the first place.

“try my new fruit snacks, they’re 100% gravy free!”
it is, actually, a completely true statement. i’m not lying by any means. but the sheer thought of what this message could possibly imply strikes instant fear into the heart of the consumer.

One of the first examples I heard of was a early Industrial-Era American beer company that touted its “steam cleaned bottles”

All beer companies steam cleaned their bottles, but because that one advertised it, their sales skyrocketed.

Which is both pretty funny and a good reminder to keep an eye out, because marketing is not your friend.